Types of content

what are topic clusters

The different types of content marketing

When thinking about various content marketing examples, remember that people learn in a variety of ways. Different types of content appeal to different segments within your audience. Some are auditory learners and are attracted to podcasts. Others are visual learners and prefer videos, infographics, or presentations. And yet others prefer text, such as blog posts, white papers, or reports.

There is no “best” type of content marketing

Some content marketing types are useful as part of an inbound marketing program. Other formats can be an important component of an account-based marketing (ABM) initiative. Similarly, certain content naturally supports your sales team.

Additionally, some types of content are better suited for particular stages in the customer journey than others. For example, blog posts, articles, and video can be an excellent way of connecting with those in the awareness stage of the journey. White papers, ebooks, and webinars are often a good fit for the middle stage of the buying process. And case studies, success stories, and ROI calculators can be the clincher when it comes to overcoming objections and convincing a prospect to become a customer.

Benefits of using different types of content marketing

1. Blogs

Blog content is an outstanding way to build your brand and increase traffic to your website. A well-organized blog strategy keeps you focused on the keywords and topics your target audience cares about. Long-form content is the perfect way to address pain points, answer questions, and establish authority in your space.

Optimized, high-quality blog posts can also perform well in the search engines, giving a boost to your SEO. Long-form content tends to be a more evergreen type of content marketing compared to many other formats. So, the content you publish today can continue to drive traffic and leads for years. Compare this to social media posts, which can get buried in newsfeeds after a few hours.

Another benefit of blogging is that it emphasizes your brand personality. If your brand is innovative, intelligent, or funny, blogging gives you plenty of runway to showcase your unique personality.

2. Case studies and success stories

Case studies and success stories are a prime example of conversion-driven content marketing. They’re an extremely effective way to generate leads in the bottom of the conversion funnel. When prospects read about similar customers who have had positive experiences with your organization, it provides them with social proof and makes their purchase decision easier.

Case studies are especially important for higher-cost, higher-value products and services. This type of content emphasizes marketing ROI and reduces the risk of a large investment. The examples to the right come from Terakeet’s customer success page.

example of using case studies as a type of content marketing

3. Testimonials and online customer reviews

Testimonials and customer reviews are a different form of content marketing that leverages social proof. They’re especially useful in helping your brand overcome potential objections from prospects and reducing their feeling of risk. Additionally, online reviews on third-party sites like Google, Angi, or Trustpilot also serve as a valuable off-page SEO signal.

When Google sees a large number of positive reviews associated with your brand, it indicates to them that your brand is trustworthy and your website should be ranked higher in search results than brands with fewer positive reviews.

Prominently display testimonials and reviews on your home page, as well as on any other relevant pages of your website. A power tip is to place testimonials and reviews where they would be most contextually relevant to what’s on a given page.

example of using testimonials as a type of content marketing

4. White papers and ebooks

White papers and ebooks are a great way to build thought leadership, gain credibility in your industry, generate leads, and position yourself as an expert. They are usually longer and more technical than blog posts. This allows you to thoroughly explore a particular subject and share more granular information beyond what you would typically be able to do in a blog post.

Create white papers and ebooks when you have especially deep knowledge or differentiation in a specific topic area. With white papers and ebooks, it’s important to share quality content that delivers on the value they expect when taking the time to download your content.

This type of content marketing strategy tends to work particularly well toward the middle/bottom of the funnel. During this stage, you need to further educate prospects on the problem they’re facing, the solution you offer, and why you’re a better choice than a competitor.

5. Market reports

Market reports are an incredibly effective way to capture media attention and position your brand as a thought leader within your industry. This type of content marketing targets decision makers who need access to broad market data in order to build their strategy.

Below is an example of one of Terakeet’s recent reports from the beauty industry. We leveraged our internal technology to calculate the market share of the top performing websites within the cosmetics industry. Then, we published a report, a high-level blog post, and a deep dive case study about one of the top performing websites.

6. Videos

Video content is effective because it allows you to connect with your target audience in a visual, engaging way that isn’t possible through many other types of content. For example:

7. Infographics

Infographics allow you to present a significant amount of information quickly and clearly, including business, industry, or SEO statistics, maps, events, timelines, etc. They can function as standalone pieces of content that can be shared on social media platforms. Alternatively, they can act as a supplement to written content, like a blog post or a white paper.

Longform Content

Long-form content that is free and available online is a fantastic way to build thought leadership and increase subscribers. All you have to do is say “Subscribe so we’ll let you know when the next chapter of our guide comes out!”

This content won’t just be 1,000 words; it might be 5,000-15,000 words. There will be several chapters, each on their own URL page. Because of this, they offer immense value. Users don’t have to go anywhere else for information on a subject, because you have literally covered it all. These guides are also free and available online, making them accessible.

content marketing

Remember to break guides down into comprehensible sections, and promote them heavily. You want users to know that they’re there. Some great examples of long-form guides can be found here, here, and clicking on the image below:

Case Studies

Case studies are a good way of making issues relatable because they use archetypal examples to illustrate common pain points and challenges your audience may face. Another reason it’s a good content choice is because it demonstrates to prospects how your brand, products, or services can help solve problems they may be experiencing, and this will foster strong relationships and build loyalty.

Case study best practices: To create an effective case study, start by summarizing the problem your customer was facing. Next, go over what the solution was while providing actionable and step-by-step examples that prospects can use to repeat the process. Finally, provide a summary of the results that your customer achieved using your products or services, emphasizing how the results solved the problem and made your customer’s life better.

To make the content engaging and relatable, think about it more as a success story than a case study, and focus on the hows and whys of the story. Finally, don’t forget to provide a conclusion that includes a strong CTA.

Content is the way you present information, engage audiences, drive traffic, start conversations, and otherwise communicate with customers and prospects online. Choosing the right type of content for your business and your audience, therefore, can take your content strategy to the next level and help you achieve the goals you want to reach.

These 7 types of content are some of the most popular across the web, and by using the best practices outlined here, you’ll be able to create top-notch content that will engage, delight, and encourage sharing.



How to create an ebook from start to finish in 7 steps

Make an ebook

How to create an ebook from start to finish in 7 steps

Knowing how to create an ebook is essential for you to take your content strategy to the next level. As the quality of the material has a great influence on audience satisfaction, it’s necessary to use the best techniques and, if possible, rely on professional help throughout the process. In this text, we present the 7 steps of this content’s production.

How to create an ebook in 7 steps

Content marketing is one of the main allies for you to attract, retain, and convert clients. In addition, based on a good digital strategy and visual content, you can strengthen your brand’s authority and create positive relationships with the audience.

Within such a strategy, it’s essential to use quality and diverse content. What does this mean? It implies, for example, that although blog posts are very effective in the nurturing of the persona, it’s necessary to offer more advanced materials, exploring the many formats of content available.

Get a quote for an ebook or white paper right now!

Step 1: Research Your Target Market

NOTE: This is the first step if you have an existing blog. If you want to make an ebook first and then build up promotional material around it, then you would do step two first.

Look for Popular Content and Keywords in Google Analytics

The first thing you want to do is log in to your Google Analytics account and check which of your pages attracts the most visitors. Then, once you’ve connected your Google Search Console and Analytics accounts, you can check the most popular keywords and search phrases that people are using to find your blog.

MonsterInsights Search Console Report

MonsterInsights Search Console

Discover More About Your Audience in Google Analytics

Google Analytics also provides background information on your audience. You’ll need to enable the Demographics and Interests Reports in Google Analytics first. Once that’s done, you can collect data on the age range, gender, location, and interests of your audience.

MonsterInsight Publishers Report – Age and Gender MonsterInsights Publishers Report – Interests

Check What’s Popular With Your Competitors

Now you know what content and keywords perform best on your site, you need to check what’s popular with your competitors. Unfortunately, Google Analytics only shows data on your site, so we recommend using SEMrush to check your competition.

For example, if you were in the food niche and Pinch Of Yum was one of your competitors, you could enter their domain in the Organic Research report and see which pages bring in the most traffic and rank for the most keywords:

Use SEMrush to Find Related Keywords

Step 2: Come up With a Killer Topic and Title

Once you’ve narrowed down your target market, you want to come up with a topic and a title that will absolutely blow people away and solve their problems. To do this, it needs to have an original edge on a very relevant topic.

It’s About You as Much as Them

One important thing to realize is that making a good ebook is as much about you as it is your target audience. Why? Because you’re the one that is writing it, promoting it, selling it, and believing in it.

Unless you have a passionate and knowledgeable interest in the topic, you’re going to fail before you start. For example, you wouldn’t make an ebook about puppy training unless you knew sufficient to help people and loved the topic enough to push it for the next five years.

Personalize Your Ebook

Authority is very important when it comes to ebooks and articles because you need to show potential readers and customers that you’re experienced enough to know what you’re talking about.

Make the Title Specific

Specific titles work best. It doesn’t matter whether it’s an ebook or a blog post. For example, we wrote a post called “How to Sell a Blog for $20,000 in 8 Months” that hit the front of Delicious and even went on to get picked up by some newspapers. If we’d called it “How to Sell a Blog,” then it wouldn’t have done nearly as well. Check out these steps to make your title specific.

5 Promoting Your ebook

  1. Create a Landing Page. If you are going to be sharing your ebook around the internet, create a specific landing page to direct your traffic and ensure that you have a great place for people to click through to. Include more details about your ebook and why they should download, buy and read it.
  2. Start Promoting before it’s finished. Don’t wait until you’ve finished writing your ebook to talk about your ebook. Start promoting it early. This could involve sharing sneak peeks on Instagram Stories or running a poll in a Facebook Group about cover design or content. Or even sharing tips from your ebook to tease your readers. You can also write a blog post with some of the key points or share images from the ebook. We love to peek behind the scenes!
  3. Ask for feedback. If you are writing a bigger ebook then share it with your best customers, raving fans or colleagues. Ask for their honest feedback to help you shape the book and offer a copy of the finished book in return. You’ll also have a group of readers ready to give you an early testimonial.
  4. Reach out to your contacts. Ask the people you have great relationships with if they will share the ebook when you release it. Remember to consistently share the content of others before you ask for a favour, however. It’s just nicer that way.
  5. Share to your social media channels. Then share some more. Remember that not everyone sees your posts, so you’ll need to share more than once.
  6. Share to your email list. This is a no-brainer and it’s your most valuable asset, so share your most valuable content with your list.
  7. Run a limited time launch. Offer a limited time discount on your ebook or do a pre-order offer. Alternatively, add value with a bonus item or gift. Sometimes adding value is better than discounting.
  8. Create images to promote your ebook on blog posts. This is especially important if you are offering your ebook as a content upgrade, but also true if you are selling your ebook. Images catch attention.
  9. Consider selling via Amazon. If you feel it is a right fit for you, then consider selling your ebook on Amazon. Be aware that they take a decent cut for the privilege and they heavily control the pricing. You also can’t collect the contact details or addresses of your buyers. On the flip-side, it can be a great platform to reach a lot of new readers tthat you might otherwise not have reached, especially for physical books. However, it may be enough for you to sell the book yourself if you have a platform or community to sell it to.
  10. Create ebook promotion mock-ups using a mock-up tool. All you have to do is drag and drop your ebook cover into the placeholder graphics. Here’s our mock-up of our final ebook from this post:

How to Create an ebook - mockup of finished book



Here’s How to Write a Great Thank You Letter

How To Write a Thank-You Note To a Coworker (With Examples)

You will inevitably receive help at work, and sending a thank-you note to coworkers is an excellent way to show your appreciation. You may send a note for a variety of reasons, such as when you receive a gift or assistance on a significant project. Knowing when and how to craft these notes can demonstrate your professionalism and strengthen your work relationships. In this article, we describe the importance of sending a thank-you note to a coworker, explain how to write one and provide examples that you can use for inspiration.

When a coworker helps you at work or supports you in other ways, a thank-you note shows your gratitude. They will feel appreciated that you took the time to recognize their actions, which can help build a stronger relationship. Developing positive relationships around the office also improves morale on your team, making everyone happier to be around one another.

Thank-You Letter Types and Templates

You don’t need an excuse to send a thank-you letter—just a reason to be grateful. Here are a few different situations where sending a thank-you is good form, along with some templates to help you write the perfect expression of appreciation.

You did it! You wrapped up an awesome interview for a job you’re eager to land. Now that you’ve made a first impression, it’s time to send a thank-you note so that you’ll make a lasting one.

Don’t forget to use your thank-you letter as an opportunity to highlight why you’re the best candidate. Just keep it subtle. Remember, your goal is to express gratitude, not make a full-on sales pitch.

Here’s a tip: Consider the company culture when you decide on the format for your thank-you letter. A structured, formal office like a law firm would be most impressed by a handwritten thank-you note. A Silicon Valley tech startup might see you as a trendsetter if you sent a quick thank-you video as an email attachment. For most situations, an email to the interviewer is a foolproof option, especially if you know the company plans to make a quick hiring decision.

Your thank-you doesn’t need to be formal. In fact, it should be sincere and personable. The goal is to thank the interviewer for his time and reiterate your interest in the position. We covered it in detail in our article How to Write a Thank-You Email After an Interview, According to Experts.

[Opening line thanking them.] [Personalized detail about how you enjoyed meeting them, the hiring manager, and/or the team.] [Sentence that adds value to the discussions you had, and shows your passion for the company and position.]

[Sentence about how excited you are to hear from them, which also sets you up to send a follow-up email later.] [Closing sentence that thanks them again, and offers to provide further information.]

Thank you for taking the time to meet with me yesterday to chat about the content marketing manager position at Really Big Corporation. It was a pleasure connecting with you and hearing how energized you are about the company’s content marketing and growth goals. Because of my background in influencer marketing, I was particularly interested in your innovative ideas for influencer outreach—they sparked some ideas of my own and left me with the sense that we’d make an excellent collaborative team.

You mentioned that you’ll be taking some time to make a hiring decision, so I’ll do my best to wait patiently despite how excited I am to be considered. Meanwhile, let me know if there’s any further info I can provide. Thanks again for choosing me.

Should I use a card or letter paper?

It doesn’t matter. As long as you aren’t writing your note on a used bar napkin, you’re good. (Only very eccentric people can get away with a schtick like that. And, I’m sorry to say if you’re reading this article, you probably aren’t one of those people.)

What you write on is genuinely up to you and your style. Stationary is really a matter of personal preference. If you are a letter-writer and have lots of letter paper or personalized letterhead, why not use it.

But Thank You cards are a classic and you should always have some on hand. Not everyone you thank will need a full letter. It’s a good idea to pick up a set for relatively cheap at your local pharmacy.

Bouquet of purple flours and green leaves in a wooden star pot on a wooden table with a thank you card tucked in the flowers. How to write a thoughtful thank you note. Sugar with Spice Blog. Pinterest Image



10 Best Countries for Americans Who Want to Live Abroad


Quit Your Job And Live Abroad: 11 Places So Cheap You Might Be Able To Stop Working In 2022

Have you ever fantasized about quitting your job and moving to a country where it’s so cheap you don’t need to work? International Living advises people on how to do just that in its magazine and website, which shows readers how to find, embrace and celebrate the best the world has to offer—from good-value living to great foods to warm year-round weather to interesting cultural traditions. The company has just announced its Annual Global Retirement Index, listing the 25 cheapest and best places to live around the globe. And this list isn’t just for retirees: It’s a great resource for anyone who has ever thought of moving abroad.

“Americans today are looking long and hard at their own values, and at the way they spend their days and many are coming to the conclusion that they need a change. They want more time with family and friends, more time to pursue their interests, more freedom to arrange their days the way they prefer,” says Jennifer Stevens, International Living’s executive editor. “But it can be hard to know how to afford that life. Overseas, in the right places, it’s easy. It can provide a path to that better-balanced, more affordable life folks are craving.”

Granted, the concept of encouraging Westerners to escape the high cost of living by moving to developing countries has received some backlash, with critics calling this “modern-day colonialism,” but International Living says that living well for less is only one reason a destination finds a place on its Global Retirement Index. “We live in an ever-more-connected, global world. And here at International Living, we celebrate that. We give readers the practical tools they can use to embrace a more international life,” says Dan Prescher, senior editor at International Living. “Being an expat isn’t about recreating your U.S. life in a new place. It’s about creating a new life in a place that excites and suits you, where you can expand your horizons and enjoy an adventure that you wouldn’t have back home.”

According to Prescher, International Living points people to communities where they can feel safe and comfortable, where the local culture is inclusive and welcoming. In addition, International Living actively encourages people to learn the local language when they settle in a new country, to become integrated into their communities, to embrace the local traditions and to honor and celebrate the cultural habits and holidays there. “The most successful—the happiest—expat retirees we know appreciate that their dollars stretch, sure. But what these expats say they love most about their adopted homes is the excitement that comes with learning a new culture—they celebrate the new experiences they’re having, the new music, the new foods, the new traditions, the new connections,” says Prescher. “They become integral parts of their communities with a network of friendships that includes as many locals as it does fellow expats.”

In addition, many of the countries on International Living’s Global Retirement Index actively court expats with incentives designed to entice them to come and to stay. “So we show readers how to best match what they’re looking for in a retirement lifestyle with a destination where they’re most likely to find it,” says Prescher. “Cost of living is just one of many requirements you should consider when you’re evaluating your options abroad.”

Best Tax Software Of 2022

Why: One of the world’s safest, most affordable and most welcoming countries, Panama tops the Annual Global Retirement Index for 2022. It’s actually the 11 th time that Panama has taken the top spot in the 31 years that International Living has been publishing the list. “It’s no surprise to me that this tiny powerhouse has—once again—taken the number one spot in International Living’s Annual Global Retirement Index,” says Jessica Ramesch, International Living’s Panama correspondent. “When it comes to overall benefits and value, Panama is very tough to beat.” Some of the advantages: The currency is the U.S. dollar, the medical care is top-notch, the infrastructure is first-rate, internet access is good and the country is easily accessible from the U.S.

Over the past couple years, there have been some ups and downs in Panama (and all over the world), but the country has rebounded. “These days it’s back to business here. The country is busy welcoming tourists, new residents and new investment, too,” says Ramesch. Panama actively woos foreigners: You won’t pay income tax on funds earned outside Panama, there are several easy options for getting a visa or residency and real estate taxes are really low.

Where to Move: Panama City is Central America’s most modern metropolis, but that’s not all the country has to offer. “The cool mountain towns of Cerro Azul, Sorá and El Valle are a one- to two-hour drive from the city. The unspoiled Caribbean beaches of Portobelo are about two hours away by car. Or I can fly to my favorite Caribbean archipelago in an hour,” says Ramesch. Two other places to note: the lush highland haven of Boquete and Coronado, a beach town just an hour’s drive from the capital. “I like [Coronado] so much I bought an apartment there, and am packing up to move as we speak” says Ramesch. “Coronado is home to one of Panama’s most active and welcoming expat communities. I’m not even there yet, and I’m already getting invites to potlucks and happy hours.”

The Cost: More and more retirees from the U.S. and Canada are looking to Panama, where even foreign pensioners with legal residence get 15% off hospital bills, 20% off prescription medication, 15% off dental and eye exams and 20% off medical consultations. Panama’s famed Pensionado program makes it easy for you to become a legal resident if you have a social security or corporate pension of at least 800,000 a month. A couple can live well, depending on their lifestyle, starting at 800,753 a month in Panama City.

Why: Coming in second on the list for 2022 is Costa Rica, where the national motto is “Pura Vida” (pure life). “Sure, the secret has long been out about Costa Rica’s popularity. But that does not stop millions of visitors and new foreign residents from discovering its special brand of enchantment, lured by the country’s tropical climate; lower cost of living; friendly locals; affordable medical care; vast real estate options; and, of course, its natural beauty for which the country is famous,” says Kathleen Evans, International Living’s Costa Rica correspondent.

In a region that can have political and civil unrest, Costa Rica is safe and stable, with a progressive government. “For example, LGBTQ same-sex marriage is legal and women’s rights are mandated,” says Evans. And while the pandemic has been challenging, it has resulted in positive initiatives like a new digital nomad visa and an updated law to attract retirees that includes perks like a lower threshold for investors and the ability to import two cars and a shipping container of home goods tax-free.

Where to Move: There’s something for everyone, thanks to a dozen climate zones and hundreds of microclimates, but one of the most appealing is the Nicoya Peninsula in Guanacaste. In this “Blue Zone,” there’s a high population of centenarians (100+ year-olds), thanks to healthy diets, natural water, sunshine, active lifestyles and strong familial and friendship ties. Other popular areas include the capital of San José, the temperate Central Valley, the jungle landscapes in the south and the Caribbean coast.

The Cost: “A couple can live comfortably, but not necessarily extravagantly, here for around 5000,000 to 5000,500 a month,” says Evans. “This includes renting a two-bedroom home/condo with North American amenities, air conditioning, plus groceries, entertainment, transportation and healthcare.” A single person can live on between 800,600 and 5000,000 a month.

Why: Third on the 2022 list is Mexico, which has been a popular expat spot for at least 50 years. “Mexico is close—it’s the United States’ neighbor, after all—and easy to get to by either driving or taking a direct flight into one of the country’s many international airports,” says International Living correspondent Jason Holland. “There’s low-cost, top-notch healthcare, including a well-regarded government system. The weather is great from coast to coast. It’s a modern country with high-speed internet, good highways, reliable electric and water and good cellphone service.” Another bonus: It’s easy to become a resident, thanks to reasonable income requirements. To get temporary residence in Mexico, you must have a monthly income of around 5000,100 a month or $36,000 in the bank. Permanent residence requires around 5000,700 a month or $149,000 in the bank.


Curved cobblestone road in Old Town of Braga, Portugal

The trendsetting country due west of Spain continues to attract young expats, particularly entrepreneurs, given its cost of living and welcoming business incentives that help stretch your hard-earned dollars. Lisbon is usually the first choice, but also consider Porto, buzzing with creative energy as a manufacturing and textile hub. On a day off, take advantage of the city’s hilly, cobbled streets with cool cafes, historic churches, and port distilleries. You can also ride your bike to a string of beaches, or take a boat ride through the Douro Valley, the oldest wine region in Europe.

Less than an hour from Porto is Portugal’s third city, Braga, which, for its part, offers a reduced tax rate for start-ups. Nicknamed the “Rome of Portugal” thanks to its Baroque architecture, Braga also offers attractive green spaces, international schools, and high-tech companies for qualified candidates. Further south is seaside Comporta, with plenty of chic expat families, and the Algarve coast with around 330 sunny days per year. You can also check out the affordable nine islands in the Azores — some may offer incentives to attract businesses and start-ups. No matter where you choose in Portugal, you’ll be hard-pressed to find a kinder, more English-speaking nation to call home.

Peace of mind when you move

We hope this list of best countries to move to has been helpful to you as an American expat. No matter where you move to from USA, you can take one thing off your mind. William Russell offers international health insurance that covers you for everything from minor injuries to long hospital stays. We can even offer medical evacuation to patients who require treatment in other countries.

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Social media trends

Don’t believe me? Try checking an ad, any ad, on Instagram. Within minutes, you will see ads for similar products all over your feed. The more ads you click on, the better it will understand your online behavior and preferences. And, the next thing you know, all of your Instagram ads will be personalized and curated to your tastes.

Local Targeting to Get More Prevalent

TikTok will become the most important social network for marketing (. )

Instagram has held the #1 spot in most social marketers’ hearts for the past few years. It was growing the fastest, had the highest returns on investment (depending on your industry), and (bonus) was pretty fun to hang out on. But that’s changing now.

Chart: the world's most used social media platforms (Social Media Trends 2022 report)

Chart: Do you plan on increasing or maintaining or decreasing your investment in the following social media networks? (Social Media Trends 2022 report)

Social media trends chart: Which social media platforms do you consider most effective for reaching your business goals? (Social Media Trends 2022 report)

Latest News Bolstering Changing Social Media Trends in 2022

Facebook Rolls Out New Features for Creator Studio

Let’s say you run a special discount or seasonal campaign on your brand’s Instagram page. You can display it at the top of your photo grid for as long as you want. This will be a good way to direct your visitors’ attention to the specific post.

Twitter Releases 2022 Major Events Calendar

LinkedIn Launches Audio Rooms and New Formats for Live Events

With the growing popularity of virtual events in the post-pandemic era, LinkedIn introduces a Clubhouse-like live audio platform dedicated to virtual events, panel-style discussions, and marketing initiatives.

Twitter Tests New Column Creation Tools in TweetDeck

The free tool provides hassle-free access to creating keywords and list-based columns, converging Twitter specialization with powerful reporting to track specific keywords and topics to help brands boost their social media presence.

14. More Brands Will Incorporate Social Listening

Social media is a gold mine for data and insights that businesses can use to refine their social strategies. And, with the launch of so many social listening tools, it has become very easy for anyone to access these insights.

Given the ease with which you can tap into social conversations to draw meaningful insights, social listening has made its way into every marketer’s strategy. Data shared in Hootsuite’s 2022 Social Media Trends survey found that the majority of respondents felt that social listening has increased their organization’s value over the past year.

Brands and marketers are using it for a variety of use cases. From understanding the impact of a social media campaign to understanding how people perceive a brand, you can get a lot of information using social listening. This has made social listening an integral part of most marketers’ social media strategies.

There are many social media listening tools that you can use for this purpose. So, start experimenting by setting up brand mentions, branded hashtags, and other keywords and hashtags that are important to your niche.

16. Inclusivity Will Be Key

Brands will need to know which social issues mean the most to their target audience and go over into action. Consumers have set high standards for brands when it comes to social responsibility and a one-off gesture will no longer be enough.

Social media communities are basically social groups created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their shared interests.

Facebook Groups are a brilliant example of such social communities. Many brands utilize such groups to bring all of their existing and prospective customers together and engage with them in a meaningful way. Group members can discuss various topics, share their experiences, and seek solutions to their challenges.

Brands can also utilize their social media communities to launch new products, seek customer feedback, and gain valuable customer insights. So, when creating new content keep in mind how it can help to create engaged communities so that you can help to strengthen online communities in 2022.

Wrapping Things Up

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat. Oh, and social commerce is a must for eCommerce businesses.

At the end of the day, it’s important to remember that social media is a dynamic and competitive space. What worked before isn’t guaranteed to generate the same results. So, keep abreast of the latest developments around these themes and use these for your social media initiatives.


Social media trends

SVoD services feel like a staple for many consumers and now take up space in the monthly budget alongside the water bill. And they typically have room for more than one. Netflix is followed in order of subscriber count by Amazon, Disney+, HBO Max, Peacock, and Hulu.

5 New Social Media Trends

Marketers Can No Longer Ignore TikTok

Whether you’re a B2C or B2B marketer, you’ll have heard of TikTok. So, are you using it in your marketing activities or have you experimented with content on the platform? If your answer is no, ignoring TikTok could be a huge mistake in 2022.

According to Apple’s App Store Awards 2021, TikTok was the most downloaded free app followed by YouTube and Instagram. And people aren’t just downloading the app, they’re also spending money on TikTok, resulting in the network’s revenue jumping to $535 million in Q2 2021.

5 New Social Media Trends

DMI expert Alison Battisby, Social Media Consultant at Avocado Social, believes that advertising potential on the app is just going to grow in 2022. “TikTok has been on the waiting line for a while to become one of the biggest used apps in the world. It’s not just a passing trend or fad to do a quick dance routine or a challenge, it’s become a really interesting way of reaching a young audience very quickly, with a minimal budget.”

The attraction of TikTok to brands and creators is its algorithm and the potential to go viral. “Videos on TikTok are put into the algorithm in a very fair way, compared to other platforms like Instagram. TikTok doesn’t look at how many followers you have, or how long your account has been established, it simply looks at the quality of your content. So, if your video is something that’s engaging people, it can perform incredibly well and go viral on the platform,” says Battisby.

There’s also room for experimentation on TikTok. Restaurant chain Chipotle focuses on content created by its employees, while the ever innovative brand, Disney highlights Disneyland with videos of its tours and exclusive behind-the-scenes content. There are also niche businesses that create a lot of fun content that doesn’t take a lot of planning.

Battisby thinks that it’s time brands sat up and took notice, especially with TikTok Shopping coming online properly with Shopify in 2022. “Marketers are beginning to see they can reach a lot more people on TikTok than on Instagram or Facebook. So, it’s driving results for brands as well.”

4. Augmented Reality’s Increased Adoption

Everyone is super familiar with AR through social media apps like Snapchat and TikTok. But the technology is capable of far more than putting animal features on your grandparents – ahem, kids. Forward-thinking brands are already putting AR into their marketing mix, and it’s worth taking a look to see if it’s a good fit for your brand.

The implications for AR and CPGs are enormous. For instance, Ikea was one of the first brands on the scene with an AR-capable app that allows consumers to visualize their products in their homes. Similarly, Converse made an app that allows users to pick a shoe style and then superimpose it on themselves by pointing their tablet or smartphone at their feet. It’s forward-thinking marketing for sure – and there will be lots more on the horizon. With use cases from beauty to home design, and everything in-between, brands are getting creative with AR to take their customer experience to the next level.

Pinterest is getting in on the action announcing their new Try on for Home Décor tool. Their foray into AR allows users to superimpose products from leading retailers like Walmart, Wayfair, West Elm, and Crate & Barrel into their home. It’s a logical next step at the intersection of e-commerce and social media.

Growth is strongest among the 18–34-year age bracket and tapers off with age. Brands have taken notice of the growth and thrown their hats in the podcast ring. Brands spent an estimated $800 million on podcasting ad spend in 2020. That’s expected to easily double by 2024 to a projected 800.7 billion. The podcasting market was valued at $11.46 billion in 2020 and is on track to see a CAGR of 31% through 2028.

Brands that haven’t gotten on the podcast train should point their social listening tools towards the space to see how you can fit your brand into the conversation. If you don’t, your competition likely will. The online conversation is massive and enjoying healthy levels of positive sentiment at 60% on a scale of -100 to 100 over the past three months.


Conversational volume including sentiment of users discussing podcasts on social media. 11/5/21-2/5/22

6. Video Reigns Supreme

Video content – and short-form video in particular – is the undisputed king of social media content, and that’s not changing anytime soon. Facebook users consume roughly 100 million hours of video every day. According to YouTube, users of its platform load up on an astronomical 1 billion hours of content a day. Additionally, platforms like Instagram, Snapchat and TikTok are heavy on video content – each with its own personality.

TikTok is still on a rampage attracting new users to its popular short-form video format like distant relatives to a lotto winner. The big guns have taken note and launched Facebook and Instagram Reels and YouTube Shorts in response. Your brand needs to know whether these tools are viable options to spread your message.

In addition to understanding the nuance of each platform you intend to upload video on, you also need a deep understanding of your target audience. Your social listening tools will be invaluable to this end. For instance, Groupon does an excellent job with video content that targets unique aspects of its consumers. They have a broad consumer base but put out content on travel or videos with recipes when they need to directly target segments of their audience. Doing this while tailoring content to each platform you use makes for sophisticated marketing.

Content Remixing

This next trend is all about making your content work harder and lengthening its lifecycle by breaking it into multiple posts and adapting it to suit different platforms. As Jen McKinnon, Envato’s Video Marketing Manager acknowledges: “When you create a piece of content there is always more value to be had than just the single post you created it for. Content remixing or content atomization is a way to extend that content’s value by repackaging it across different platforms.”

Sharing behind-the-scenes snaps from a magazine photoshoot, refreshing and reusing content assets that have resonated with audiences in the past, and seeing how content performs on new channels – these are all strategies that can realize maximum results with minimum effort.

See us practicing what we preach and turning our interview with Russian digital artist Farelyph into three formats: a how-to blog post that’s all about anime art; an Instagram post that offers a fast-paced snapshot of her creative process; and a snackable YouTube Short.

Give your social content an instant lift with Social Media Pack Vol. 1 from graphix_shiv, which features Facebook, Instagram, Twitter, and Pinterest templates, or try out five different designs and square layouts with this fashion-savvy Social Media Pack or this sophisticated offering.

Monochromatic Product Photography

“With the rise of digital marketing, social media advertising, and online shopping, it’s no longer enough to just have professional product photography,” says Envato’s Digital Designer, Taylor Conacher. “Imagery must demand attention and engage distracted audiences in less than a second before they scroll on. Monochromatic product photography looks right at home on an Instagram feed or Pinterest board. Whether it’s a zero-alcohol wine or a new toothbrush, the impact of a single color dominating the entirety of the frame is immediately eye-catching. Combined with interesting object composition, this trend drives brand association and leaves a memorable impression.”

Taking a bold and bright approach to branding, monochromatic photography can communicate so much with just one hue, like emotions and mood. Pink feels playful, red says daring and green feels fresh, while this yellow Instagram offering from Canada-based product photographer Treesha Millicent adds a splash of sunshine while perfectly demonstrating the less-is-more appeal of monochromatic.

Of course, subtle variations are achieved through the use of different tints and shades, but the idea of the monochromatic design trend is to pick a micro-color palette and stick to it. Embrace this social media trend by posting product mock-ups in calming blue, a beauty product-friendly blush pink or sophisticated grey, or check out some of the monochromatic photography below from Envato Elements for inspiration.

And that’s a wrap on our Social Media Trends for 2022! Familiarize yourself with these hot topics and you’ll be turning heads on TikTok and trending on Twitter in no time. But if you do need a helping hand when it comes to building your strategy, check out this round-up of tips from social media experts.

For more marketing content, there’s our Social Media Marketing Guide and Social Video Trends blog, which covers everything from live streaming to YouTube Shorts. And don’t forget, a subscription to Elements includes access to all of the social media assets you need, from customizable templates to eye-popping graphics, and attention-grabbing backgrounds.


Social media trends

The appeal of influencers is a global trend: 88% of survey respondents from Brazil follow an influencer, as do 79% of respondents from Japan. People worldwide, especially younger ones, are drawn to influencers—from the content they post, to the lifestyles they promote, to the communities they create—and often relate to them on a personal level.

9 New Social Media Trends to Boost Your Business Strategy in 2022

2022 Digital media trends, 16th edition: Toward the metaverse

Kevin Westcott

Kevin Westcott

Principal | US Tech, Media & Telecom Leader

Kevin is a vice chair and leads the US Technology, Media & Telecommunications (TMT) practice of Deloitte; as well as serves as the global Telecommunications, Media and Entertainment (TME) practice leader. Kevin has more than 30 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major telecom and media organizations. His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends.

Jana Arbanas

Jana Arbanas

US Telecom, Media & Entertainment Sector Leader

Jana is vice chair and Deloitte’s US Telecom, Media and Entertainment (TM&E) sector leader. She is also a principal in Deloitte and Touche’s Risk and Financial Advisory practice. Jana has more than 20 years of experience in serving large, multi-national technology companies to help them address enterprise risk. She has leveraged her risk advisory capabilities to lead engagements for digital platform companies, helping them navigate evolving regulatory requirements and business transformation. Jana has built worldwide engagement teams to serve several Fortune 500 companies, across the Americas, Europe, Middle East, and Asia. As the US TM&E sector leader, Jana is focused on strategic direction and market eminence of the TM&E sector, and go-to-market strategies for Deloitte’s key businesses. Jana was formerly the Inclusion and Well-being leader for Risk and Financial Advisory and continues to bring inclusion and well-being into everything she does.

Chris Arkenberg

Chris Arkenberg

Research Manager | Deloitte

Chris Arkenberg is a research manager with Deloitte’s Center for Technology, Media, and Telecommunications. He has 20 years of experience focusing on how people and organizations interact with transformational technologies. Chris is also an avid video game enthusiast, stomping the virtual grounds since the days of the 2600.

Brooke Auxier

Brooke Auxier

Research manager

Brooke Auxier is a research manager with Deloitte’s Center for Technology, Media, and Telecommunications. Her research focuses on media, entertainment, and consumer technology. She has a Ph.D. in journalism from the University of Maryland.

Jeff Loucks

Jeff Loucks

Executive Director | Center for TMT

Jeff Loucks is the executive director of Deloitte’s Center for Technology, Media, & Telecommunications, Deloitte Services LP. In his role, he conducts research and writes on topics that help companies capitalize on technological change. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. Jeff’s academic background complements his technology expertise. Jeff has a Bachelor of Arts in political science from The Ohio State University, and a Master of Arts and PhD in political science from the University of Toronto.

Kevin Downs

Kevin Downs

Senior Manager

Kevin is a senior manager in Deloitte Services LP and the sector specialist for the US Media & Entertainment sector. He has more than 20 years of systems, operations, and management consulting experience implementing business-driven technology transformation and digital modernization programs for clients in technology, media, and telecommunications, and the public sector.

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2022 Digital media trends, 16th edition: Toward the metaverse

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Digital media trends, 16th edition: Toward the metaverse

This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating content and taking the competition for subscribers into global markets. But they face greater pressure to attract and retain subscribers who have grown savvier about their subscriptions and more cost-conscious.

In that same 15 years, screen-based entertainment has evolved beyond TV and movies. Streamers and studios are challenged to attract and retain younger generations who have grown up with smartphones, social media, and video games, which deliver finely tuned experiences that are social, interactive, and immersive. So, while SVOD providers may have disrupted TV and movies, the medium—and its business models—still looks much the same as it did when they were created 15 years ago.

Since then, social media has expanded and evolved dramatically. Social media services now deliver finely tuned and personalized feeds of images, video, music, news, gaming, and shoppable media to billions of users, all lit up by social networking and provided for free. Top services are adding new lines of revenue by becoming retail destinations and leveraging influencers and creator economies to reinforce engagement and purchasing.

Meanwhile, thanks to smartphones, competitive esports, and rich, Hollywood-level experiences that cast the player as the star, gaming has gone global and expanded across generations. Gaming may have started as an individual experience, but it is now highly social. And game companies have evolved to monetize many aspects of gaming, from subscriptions, in-game purchasing, and extensible games that operate more like services, to embracing the social experience of gaming with multiplayer, branded content, and virtual goods.

Although SVOD broke apart the cable bundle, since then, streamers and studios have mostly focused their innovation strategies on content delivery and licensing rights. Social media and gaming companies have been quickly evolving their business models and products, leveraging technology, and capitalizing on behaviors. This doesn’t mean all digital media must become social and interactive. But SVOD services should be aware that more audiences are finding entertainment, community, and even meaning, elsewhere.

This year’s study expanded beyond the United States: We also included the United Kingdom, Germany, Brazil, and Japan—areas where media and entertainment companies are competing for digitally mature audiences. Overall, the trends we’re seeing in the United States are echoed in these countries, with the same generational contours. Amidst a global pandemic that has constrained in-person activity, people and companies are being accelerated into digital life, setting the stage for the current excitement about the metaverse—where virtual spaces become common destinations for work and play. But these shifts were already in place before COVID-19. With millions recording themselves doing the latest viral dance moves, influencers driving sudden demand spikes for products, top musicians delivering other-worldly concert experiences to global gaming audiences, and virtual goods becoming valuable and scarce with non-fungible tokens (NFTs) and cryptocurrencies, digital life may be gaining on so-called real life.

Social media broke open the TV screen and made fame much more accessible. Gaming enables us to act in the movie. Media and entertainment executives—and especially those in SVOD—should be thinking hard about how people socialize around entertainment and how entertainment itself is becoming more personalized, interactive, and immersive. The business models that have brought them this far, and even the technologies they have relied on, may not carry them through the next wave of change.

The SVOD conundrum

The shift to streaming video has been extremely successful at disrupting television, though potentially far less profitable. 1 Like TV and movies before them, SVOD companies have relied on the innate emotional and intellectual value of their stories to engage audiences and monetize their attention. But will people always value this kind of passive, lean-back-and-watch experience? That’s the big question. As more major media providers launch their own streaming video services, competition among them has heated up, just as their value proposition to audiences may be losing some of its luster.

For top SVOD services, growth in North American subscribers has slowed. 2 As they pursue global markets, and as those markets mature, they may be facing the same challenge. For consumers, getting their entertainment through the fragmented SVOD landscape requires more effort and, increasingly, nearly as much money. 3 Over the past two years, US consumers have become increasingly frustrated when they lose content to other services, have to manage multiple subscriptions, and receive poor recommendations.

Quick and Easy Transactions with Social Commerce

In a nutshell, social commerce enables in-app shopping and checkouts. This means that customers can discover a product, and complete a transaction entirely within the social network app or browser version, without having to visit an eCommerce store.

This not only is convenient for the user, but it’s lucrative for the brand. The quicker, easier, and more frictionless the purchase is, the fewer chances the customer has to reconsider. This allows businesses to increase the engagement of their followers and harness the power of impulse buying.

Furthermore, combined with a great product and a pleasant post-purchase experience, social commerce can quickly boost not only sales but brand advocacy. Customers who shop on social media are more likely to use the platform to share positive word-of-mouth and create user-generated content.

The most prominent platforms to test social commerce for your brand are Instagram, TikTok, and Facebook. However, make sure to follow how Twitter’s plans are developing as they are back in the game and want to give the trend another shot.

2nd, we’re focused on website clicks, which sends people to an advertiser’s website so that they can learn about their product or service, or buy or download whatever that product or service might be. $TWTR

— Twitter Investor Relations (@TwitterIR) March 3, 2021



The 25 Best Jobs for College Students

Job duties: A senior caregiver provides care, assistance and companionship within a client’s home. They may help with daily activities such as bathing, feeding, grooming and taking medication. They may also be responsible for light housework and transporting clients to and from doctors appointments.


Part-Time Jobs That Are Perfect for College Students

Getting a job while in school can help offset your college expenses and give you some much-needed spending money. Depending on your schedule and interests, there are many different options out there to earn money — and not all of them require you to work on campus.

While on-campus jobs can be convenient with flexible hours, they tend to not pay very well. If you’re looking for a job with more flexibility and earning potential, there are gigs you can do directly from your own dorm room. Even better, they can help you build your portfolio and give you experience in your desired industry for your future job search.

Freelance writer

Freelance writing can be a lucrative career. You can write content for blogs, websites, and even print publications. As you build up clips, you can use those pieces as your portfolio to apply for jobs after graduation.

Graphic designer

If you enjoy designing brochures, websites, or advertisements, you can make a profitable living from acting as a graphic designer. Businesses always need help designing attractive materials and are willing to pay freelancers for help.

Data entry

Many companies are looking for support in tasks that just require putting your head down and organizing a spreadsheet. Data entry is an easy remote job to pick up and put down for a fair hourly rate. You can also seek out roles at companies, or within industries, you would like to work in after graduation to help pad your resume.

Teach English

For those who enjoy working with children, you can make up to $23 an hour teaching English online. Most sites provide you with the curriculum and guidance you need to get started. You just need a reliable internet connection.

Sell things on eBay

If you have old textbooks or clothes you don’t wear anymore, you can turn that clutter into cash by selling them on eBay or PoshMark. You could even sell your friends’ things too, and take a cut of the selling price as a commission.

Virtual assistant

If you enjoy things like scheduling social media posts, managing calendars, and making appointments, you might enjoy working as a virtual assistant. In this role, you help busy people with their to-do lists.

6 Jobs You Can Do On-Campus

If you want to start earning money quickly, getting an on-campus job can be a smart approach. Schools almost always have open positions, and you’ll have a pretty reliable schedule you can count on. If you fill out the FAFSA early, you may even qualify for work-study positions which will help offset your tuition costs. Six positions you may not have thought of include:

Campus tour guide

While colleges tend to have their own security teams and trained officers, they often hire students to do extra patrols of the ground and buildings. Or, they’ll hire students to check IDs at dorm or building entryways. Members of the student security team look for anything out of the ordinary and alert officers if there’s a problem.


Most colleges have learning centers that offer to tutor students. If you excel in a particular subject — such as calculus or psychology — you can tutor your fellow students on your own schedule, helping them get through those courses with a passing grade.

Similarly, if you’re a skilled writer, you can help your fellow students with their papers. Many schools have writing centers that help students develop a thesis statement, build out an outline, and understand MLA, APA, or Chicago Manual styles.

Fitness instructor or lifeguard

Many college campuses have a gym or fitness center that is staffed primarily by students. If you aren’t already a certified lifeguard or yoga instructor, you could always apply to work at the front desk. One of the perks of working at a gym could be free classes!

Dining services

Nearly every campus has cafeterias on-site, and most of them rely on student workers to prepare and serve food. These jobs tend to be some of the easiest to come by, as there is a constant demand for workers.

Department assistant

One of my best school jobs was working as a building or administrative assistant. I signed out equipment to students and checked on the facilities from time to time, but most of the job was just sitting around. I was basically paid to do my homework.

Many departments will have openings for assistants or lab assistants that sign out equipment, offer help to students, or simply man the department front desk. Check with your department head to see if there are any openings.

Resident assistant

If you’re willing to make a serious time commitment, working as a resident assistant (RA) can be a great job. It’s a demanding role; you frequently have to attend weekly meetings, have set “office hours”, and be available to residents all day. As a tradeoff, you frequently get free or discounted room and board as compensation.

The 25 Best Jobs for College Students

According to a study conducted by Georgetown University’s Center on Education, an estimated 70 percent of college students work while attending school. Of course, maintaining employment during the demanding college years is no easy feat, particularly for fields that require traditional, 9 to 5 hours; many times, these employers give little flexibility in terms of shift changes with some only offering full-time, salaried positions that might not be conducive to school schedules.

Luckily for students, though, there are a vast array of jobs that offer night and weekend hours to eligible candidates. Because we feel that students shouldn’t have to search far and wide for a decent wage, we’ve compiled a list of the 25 best jobs for college students. Each and every one of the following positions offers the support that students need to help keep them afloat through graduation day.


Nanny jobs are popular with college students because they offer plenty of flexibility. Depending on the age of the children, some nannies only need to work afternoons, while others looking after babies are lucky enough to work on their term papers during nap times. As an added bonus, some families are willing to exchange room and board for childcare services, which can be a huge plus for students attending school in high-rent cities.

call center representative

Many college students are able to build a cushion by putting on a headset and working at a call center. Because it’s the mission of many companies to get their customers to answer the phone, most require employees to have free evening and weekend availability, a schedule to which most college students can easily commit. Though this job could fit well for any student who speaks clearly and is not afraid to make a sales pitch, companies often seek out candidates who are bilingual or possess previous sales experience.

virtual assistant

The 21st-century answer to the personal assistant is the virtual assistant, an admin-savvy associate who helps busy professionals with daily tasks, scheduling, appointment setting, IT, research, and more. This is a fitting job for any college student who is organized, a whiz on the computer, and, preferably, possesses previous administrative experience. To sweeten the deal, all work can be performed remotely and, in some cases, at any time of the day.

on-demand job

Those seeking variety and ultimate flexibility need look no further than Wonolo, our on-demand solution that puts you in touch with companies in need of extra help. The industries include general labor, warehouse operations, deliveries, merchandising, events, administration, and more. Once your profile is approved, all you need to do is accept the jobs that work for you, and you’re ready to start making money. To learn more about how you can get started, visit our ‘find work’ page.


No, you don’t need to know how to operate a forklift to nab a warehousing job–though, it can help you make more cash if you do! With the e-commerce industry experiencing an unprecedented surge, more and more warehouses are working around the clock to best their already-speedy fulfillment rates. What makes warehousing such a great industry for college students is that many facilities continue operations on nights and weekends, and ultra-busy peaks typically align themselves perfectly with holiday breaks, allowing for even extra cash flow when school isn’t in session.

pet care

Are you a pet lover in need of some extra cash? If so, become a dog walker and/or pet sitter. Sites like Rover offer on-demand employment options that fit with even the most offbeat schedules. And, those who are willing and able to host doggy daycares and overnight pet sits can end up making twice the amount of money as dog walkers. Of course, your income could be even higher if you have experience working with nontraditional pets, such as farm animals, reptiles, and horses.



Inspirational School Quotes for Every Student

“Don’t forget to give Neville our love!’ Ginny told James as she hugged him.
‘Mum! I can’t give a professor love!’
‘But you know Neville-‘
James rolled his eyes.
‘Outside, yeah, but at school he’s Professor Longbottom, isn’t he? I can’t walk into Herbology and give him love. ”
― J.K. Rowling, Harry Potter and the Deathly Hallows

oscar wilde quote

Inspirational School Quotes for Every Student

From the first day of school to the last, your education is a major part of your life. And trying to sum up all the hard work and fun times can be a little tricky. So, whether you’re looking for the perfect graduation caption or trying to figure out what to write in a yearbook , the following school quotes will help you find the right words. Just pick your favorite from those below, or use them to write a message all your own. With Shutterfly, your kid’s back to school journey will be even more special because you can personalize items with their name and photo, cool graphics, and messages to motivate them.

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High School Quotes

Between the classes, your friends, and all your extracurriculars– there’s a lot going on in high school. Celebrate with the following quotes, and make sure to visit our resource on high school graduation party ideas when you reach the end of the school year!

Female basketball player standing against wall with school quotes overlay.

  • “Be so good they can’t ignore you.” – Steve Martin
  • “The roots of education are bitter, but the fruit is sweet.” – Aristotle
  • “No matter how you feel, get up, dress up, and show up.” – Regina Brett
  • “High school is what kind of grows you into the person you are. I have great memories, good and bad, some learning experiences and some that I’ll take with me the rest of my life.” – Giancarlo Stanton
  • “What I remember most about high school are the memories I created with my friends.” – J. J. Watt
  • “High school is neither a democracy nor a dictatorship – nor, contrary to popular belief, an anarchic state. High school is a divine-right monarchy. And when the queen goes on vacation, things change.” – John Green
  • “High school is about finding who you are, because that’s more important than trying to be someone else.” – Nick Jonas
  • “By the end of high school I was not of course an educated man, but I knew how to try to become one.” – Clifton Fadiman

Back to School Quotes That’ll Motivate You to Get Out of Bed

group of student walking into school building

As we prepare for the new academic year, we’re reminded of the sacrifices that made up so much of the pandemic. And though moving forward we may be filled with fear and doubt, we will learn to continue to adapt and learn in every situation. Whether you’re a student worried about in-person academics, a teacher that had to learn online teaching (be sure to check out these teacher quotes tailored just for you), or parent that had to juggle having your kids in the house again, this new academic year will surely be filled with new challenges and learning opportunities. But, though we may have fear and hesitation, one must always remember the power and importance of education and be resilient throughout every obstacle.

So, as you pick your most comfortable masks and pack up your school supplies, we hope you get inspired with the quotes from iconic legends, from First Lady Jill Biden to Michelangelo. Here, you will find phrases to motivate you to you fight for yourself, make you persevere throughout the obstacles and, most importantly, reflect on the importance of education and school as a whole. Send these to a teacher, parent, or student you know, and we can guarantee a fresh new outlook on what lies ahead!

malcolm x quote

malala yousafzai quote

oprah winfrey quote

john irving quote

jill biden quote

albert einstein quote

taylor swift quote

nelson mandela quote

jenny han quote

lily tomlin quote

brene brown quote

dorothy parker quote

eleanor roosevelt quote

maria montessori quote

michelle obama quote

“You have to stay in school. You have to. You have to go to college. You have to get your degree. Because that’s the one thing people can’t take away from you is your education. And it is worth the investment.”

pelé quote

arthur ashe quote

amy poehler quote

School Quotes

Neil Gaiman

“I’ve been making a list of the things they don’t teach you at school. They don’t teach you how to love somebody. They don’t teach you how to be famous. They don’t teach you how to be rich or how to be poor. They don’t teach you how to walk away from someone you don’t love any longer. They don’t teach you how to know what’s going on in someone else’s mind. They don’t teach you what to say to someone who’s dying. They don’t teach you anything worth knowing.”
― Neil Gaiman, The Kindly Ones

Laurie Halse Anderson

1. We are here to help you.
2. You will have time to get to your class before the bell rings.
3. The dress code will be enforced.
4. No smoking is allowed on school grounds.
5. Our football team will win the championship this year.
6. We expect more of you here.
7. Guidance counselors are always available to listen.
8. Your schedule was created with you in mind.
9. Your locker combination is private.
10. These will be the years you look back on fondly.

1. You will use algebra in your adult lives.
2. Driving to school is a privilege that can be taken away.
3. Students must stay on campus during lunch.
4. The new text books will arrive any day now.
5. Colleges care more about you than your SAT scores.
6. We are enforcing the dress code.
7. We will figure out how to turn off the heat soon.
8. Our bus drivers are highly trained professionals.
9. There is nothing wrong with summer school.
10. We want to hear what you have to say.”
― Laurie Halse Anderson, Speak

J.K. Rowling

Doris Lessing

“Ideally, what should be said to every child, repeatedly, throughout his or her school life is something like this: ‘You are in the process of being indoctrinated. We have not yet evolved a system of education that is not a system of indoctrination. We are sorry, but it is the best we can do. What you are being taught here is an amalgam of current prejudice and the choices of this particular culture. The slightest look at history will show how impermanent these must be. You are being taught by people who have been able to accommodate themselves to a regime of thought laid down by their predecessors. It is a self-perpetuating system. Those of you who are more robust and individual than others will be encouraged to leave and find ways of educating yourself — educating your own judgements. Those that stay must remember, always, and all the time, that they are being moulded and patterned to fit into the narrow and particular needs of this particular society.”
― Doris Lessing, The Golden Notebook

Rick Riordan

“My name is Percy Jackson.
I’m twelve years old. Until a few months ago, I was a boarding student at Yancy Academy, a private school for troubled kids in upstate New York.
Am I a troubled kid?
Yeah. You could say that.”
― Rick Riordan, The Lightning Thief

Bill Watterson

Albert Einstein

Edmund Burke

Tom Leveen

Ray Bradbury

“Why aren’t you in school? I see you every day wandering around.”
“Oh, they don’t miss me,” she said. “I’m antisocial, they say. I don’t mix. It’s so strange. I’m very social indeed. It all depends on what you mean by social, doesn’t it? Social to me means talking to you about things like this.” She rattled some chestnuts that had fallen off the tree in the front yard. “Or talking about how strange the world is. Being with people is nice. But I don’t think it’s social to get a bunch of people together and then not let them talk, do you? An hour of TV class, an hour of basketball or baseball or running, another hour of transcription history or painting pictures, and more sports, but do you know, we never ask questions, or at least most don’t; they just run the answers at you, bing, bing, bing, and us sitting there for four more hours of film-teacher. That’s not social to me at all. It’s a lot of funnels and lot of water poured down the spout and out the bottom, and them telling us it’s wine when it’s not. They run us so ragged by the end of the day we can’t do anything but go to bed or head for a Fun Park to bully people around, break windowpanes in the Window Smasher place or wreck cars in the Car Wrecker place with the big steel ball. Or go out in the cars and race on the streets, trying to see how close you can get to lampposts, playing ‘chicken’ and ‘knock hubcaps.’ I guess I’m everything they say I am, all right. I haven’t any friends. That’s supposed to prove I’m abnormal. But everyone I know is either shouting or dancing around like wild or beating up one another. Do you notice how people hurt each other nowadays?”
― Ray Bradbury, Fahrenheit 451



Unemployment Benefits: How Does Unemployment Work?

If you’re confined to your home because of COVID-19 , you’re considered unemployed for the time being through no fault of your own. The same holds true if your job can’t be done from home and you need to stay home to care for your children.

Illinois has the nations highest black unemployment rate

How Does Unemployment Work In Texas

Yes. You have to request a payment after you are approved and keep requesting payments every two weeks. You can request payment either by direct deposit to a checking or savings account or through a debit card the Texas Workforce Commission will send you. To request payment, you can:

In the same interview with Forbes, Bruce Brumberg, JD asked whether social media promotions, such as Instagram posts of new graphic designs or samples of photography counted as proof of looking for work.

Amanda Thibodeau responded with: These may qualify. Each states program lays out what types of work search activities must be reported each week, such as responding to job postings or sending out résumés. Given the unique situations gig workers and freelancers are involved in, it is likely the states will continue to be flexible on their work search requirements.

How are unemployment benefits claimed?

Anyone who is eligible to collect benefits may typically do so through their individual state’s division of labor or employment website. Some states do require individuals who are filing a claim to visit the office, so it is important to understand what the specific state requirements are when filing a claim.

Other than Arkansas, New Jersey, and Pennsylvania, employers pay into the unemployment benefits system by paying a tax. This tax is based on several factors including the number of employees and the number of claims that former employees of the firm have filed for past layoffs. These taxes are paid at both the state and federal level.

State unemployment insurance rates vary for employers based on their history. The more employee claims that an employer has had to pay out, the higher the tax rate. The higher tax rate offers employers an incentive for avoiding laying off workers and cutting positions, since avoiding these actions will keep their unemployment insurance rates lower.

Who pays for unemployment insurance?

The regular UI program is funded by taxes on employers, including state taxes (which vary by state) and the Federal Unemployment Tax Act (FUTA) tax, which is 6 percent of the first $7,000 of each employee’s wages. However, employers who pay their state unemployment taxes on time receive an offset credit of up to 5.4 percent, meaning that the FUTA tax for an employee earning $7,000 or more may be as little as $42. The credit is reduced in states that are overdue in repaying unemployment insurance debt owed to the U.S. Treasury.

States have extensive flexibility in determining benefits. Federal requirements are minimal, while ensuring that all states provide basic protection for eligible workers. States are free to choose the level of employer tax, the benefit level and duration of benefits, and the eligibility criteria, such as the extent and duration of prior employment. There is considerable variation in how states run this program. For instance, while the standard maximum time for which eligible people can collect benefits is 26 weeks, when the COVID-19 crisis began in late February 2020, states like Florida and North Carolina were limiting state-paid benefits to just 12 weeks.

While state spending on UI is not subject to balanced budget rules and states can borrow from the Treasury if they exhaust their reserves, they have to repay the federal government within two to three years, or federal taxes on employers automatically increase until the debt is paid.

Twenty-two states borrowed from the federal government to pay for UI benefits in 2020. While federal pandemic unemployment loans were initially interest-free, states started paying a 2.3% interest rate on their outstanding debt when the federal UI expansion ended on September 6th, 2021. Some states, like Ohio and Nevada, tapped into their funds provided by the American Rescue Plan to pay off their loans in full and avoid paying interest.

How to Get Unemployment

To begin the unemployment process, contact the unemployment insurance agency in your state of residence or past employment. If you lived and worked in different states, Sanborn says you can choose which state to draw benefits from, so it’s worth “shopping around” for where to file unemployment. Depending on the state, you can file a claim online, by phone, or in person.

To prevent delays, make sure the details you provide about your former job (dates of employment, company address, and so on) are accurate. And if your claim is denied, you have the right to appeal for unemployment eligibility.

When And How Will I Be Paid

Benefits are paid for calendar weeks that begin on Sunday and end on Saturday. You will be assigned a call day, certification day or appointment after the end of a calendar week and you cannot be paid until you have certified that you have met all eligibility requirements during that week. Certification takes place by telephone through an Illinois unemployment number or online on a bi-weekly basis. You must certify every two weeks to receive your benefits.

Claimants can choose to receive benefits by direct deposit or by the use of a debit card. Payments are typically deposited into a specified account two business days after the claimant has certified for benefits. Claimants automatically receive benefits by debit card unless they register for direct deposit at IDES.Illinois.gov.



School Essay – How Do You Write a Paper on this Topic?

School is an important part of anyone’s life, as it is where you’re receiving your education and working towards a future career. Therefore, since pretty much everyone is dealing with school, writing an essay on it should be a piece of cake, if it wasn’t for the structure essays should follow, and the demand for research.

So, how do you write such an essay? What is the basic structure an essay should follow? Below, you will find some tips that will help you write an exemplary essay about school and get a good grade.

How Do You Write a School Essay?

  1. Find a Topic

Whether you were assigned this topic or have chosen it yourself, you can’t write about school as a general matter. The topic is too broad to cover with a single essay, especially since you were probably given a word count too.

With that being said, you have to pick a specific subject to talk about in your paper. There’s a wide range of things you could cover, such as the importance of school in your life, how the school prepares you for the future, and so on. Make sure it’s something that you are passionate about too, as it will make the writing process more pleasant overall.

  1. Do Research

Even an essay about school will require some careful research since you have to provide evidence for your claims later on. Luckily, you can find a lot of information about school nowadays, not only in books but on the internet too, which makes everything way easier. Do your research before you start your paper and take notes of the most important things you find out during this process.

  1. Write an Outline

Before you get to the creative process of writing, you have to make an outline to establish some sort of skeleton for the paper. Basically, the outline will be the base that will help you organize yourself and write everything in the right order while making it flow nicely too.

You can list down the main structure of the essay which consists of an introduction, body, and conclusion, and then list down some key ideas in order. This will help you have an organized essay and avoid submitting a very messy, hard-to-understand one.

  1. Introduce Your Topic

Now, it’s time to write your school essay. The first thing your paper should contain after the title is the introductory paragraph. This thesis statement should pretty much talk about the points you’re going to talk about in the essay. In essence, just let the reader know what they’re going to find out if they read the essay.

Also, make sure that you leave some mystery and grab the reader’s attention, to keep them interested and make them read the whole thing.

  1. Write the Body Paragraphs

In the body, you will have to write three main paragraphs. This is the basic structure of an essay. Since you’ve done research before, you should have three main statements that you have to elaborate on and build the paragraph around them.

You have to prove the statement by showing the research you’ve done and even bringing up citations if you can. Also, each paragraph should have your opinion on it, and you should talk about why you think bringing up that point is important.

Write the paragraphs as clearly as you can and make sure the reader would be able to understand what you’re trying to say.

  1. Add the Conclusion

Every essay should be ended with a concluding paragraph to show the reader that you’ve reached your goal and proven what you wanted to prove. Here, summarize the essay and bring the key points again, in order to show that the question set in the beginning has been answered.

Can College Paper Writing Services Help?

Not everyone is good at writing essays, even if they try to follow all the advice they find. After all, all essays have to be written in a specific way, and some people might feel limited by that and not be able to figure out how to write the paper.

But with someone, who can write my paper for me, you can escape this problem. You can leave everything in the hands of a professional writer who knows how to handle your essay about school. All you have to do is pay them, give them the instructions that your professor has given you, and wait for the essay to be done. These writers have the ability to finish it before the deadline too, which is even better.

Wrap Up

Writing an essay about the school can be engaging simply because you already know a lot about school, having gone through it yourself. Therefore, we hope these tips will help you complete your assignment.

The Relevance of CCD Student ID

The Community College of Denver offers a range of disciplines to students at various levels. Before the enrolment of these students, some requisites have to be satisfactorily made by the students. Some of the essentials include but not limited to fee payment, and fulfilment of academic qualifications based on the criteria established by the institution. In the process a student fails to meet the requirements, disqualification becomes certain measure to be undertaken by the school management board.

Article 2: Auraria High Education Center “Campus Services” Student Life, June 2015, Student Life.

However, the enrolment process is completed the moment the student identification card (ID) is issued. The ID is a critical document that shows a student is assigned number that once fitted in the administration system the personal information of the student is displayed. The card in particular plays the following roles: allows the student to access free campus transportation, university resources, career and technical tutoring services, CCD learning resources, academic technology center (ATC), college opportunity fund, the Free Application for Federal Student Aid (FAFSA) and others. To access the services as mentioned above, the student must submit the ID for the administration to assess the legibility.

Article 3: Patty, Dawes “Accessibility Center”May 2014, http://www.CCD.edu/RC/Access

Furthermore, the student needs to provide the CCD identification card to receive the clearance. After the clearance with the college key departments, for instance, the finance, the health, the faculty, the Information Technology, and library departments, the student is allowed to graduate to the next level and finally the collection of the academic certificate. Just to sum up, the student is presumed to belong to the CCD community after he/she receives the card. The card is instrumental in allowing the student freely access the school resources without limitation.