How to create an ebook from start to finish in 7 steps

Make an ebook

How to create an ebook from start to finish in 7 steps

Knowing how to create an ebook is essential for you to take your content strategy to the next level. As the quality of the material has a great influence on audience satisfaction, it’s necessary to use the best techniques and, if possible, rely on professional help throughout the process. In this text, we present the 7 steps of this content’s production.

How to create an ebook in 7 steps

Content marketing is one of the main allies for you to attract, retain, and convert clients. In addition, based on a good digital strategy and visual content, you can strengthen your brand’s authority and create positive relationships with the audience.

Within such a strategy, it’s essential to use quality and diverse content. What does this mean? It implies, for example, that although blog posts are very effective in the nurturing of the persona, it’s necessary to offer more advanced materials, exploring the many formats of content available.

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Step 1: Research Your Target Market

NOTE: This is the first step if you have an existing blog. If you want to make an ebook first and then build up promotional material around it, then you would do step two first.

Look for Popular Content and Keywords in Google Analytics

The first thing you want to do is log in to your Google Analytics account and check which of your pages attracts the most visitors. Then, once you’ve connected your Google Search Console and Analytics accounts, you can check the most popular keywords and search phrases that people are using to find your blog.

MonsterInsights Search Console Report

MonsterInsights Search Console

Discover More About Your Audience in Google Analytics

Google Analytics also provides background information on your audience. You’ll need to enable the Demographics and Interests Reports in Google Analytics first. Once that’s done, you can collect data on the age range, gender, location, and interests of your audience.

MonsterInsight Publishers Report – Age and Gender MonsterInsights Publishers Report – Interests

Check What’s Popular With Your Competitors

Now you know what content and keywords perform best on your site, you need to check what’s popular with your competitors. Unfortunately, Google Analytics only shows data on your site, so we recommend using SEMrush to check your competition.

For example, if you were in the food niche and Pinch Of Yum was one of your competitors, you could enter their domain in the Organic Research report and see which pages bring in the most traffic and rank for the most keywords:

Use SEMrush to Find Related Keywords

Step 2: Come up With a Killer Topic and Title

Once you’ve narrowed down your target market, you want to come up with a topic and a title that will absolutely blow people away and solve their problems. To do this, it needs to have an original edge on a very relevant topic.

It’s About You as Much as Them

One important thing to realize is that making a good ebook is as much about you as it is your target audience. Why? Because you’re the one that is writing it, promoting it, selling it, and believing in it.

Unless you have a passionate and knowledgeable interest in the topic, you’re going to fail before you start. For example, you wouldn’t make an ebook about puppy training unless you knew sufficient to help people and loved the topic enough to push it for the next five years.

Personalize Your Ebook

Authority is very important when it comes to ebooks and articles because you need to show potential readers and customers that you’re experienced enough to know what you’re talking about.

Make the Title Specific

Specific titles work best. It doesn’t matter whether it’s an ebook or a blog post. For example, we wrote a post called “How to Sell a Blog for $20,000 in 8 Months” that hit the front of Delicious and even went on to get picked up by some newspapers. If we’d called it “How to Sell a Blog,” then it wouldn’t have done nearly as well. Check out these steps to make your title specific.

5 Promoting Your ebook

  1. Create a Landing Page. If you are going to be sharing your ebook around the internet, create a specific landing page to direct your traffic and ensure that you have a great place for people to click through to. Include more details about your ebook and why they should download, buy and read it.
  2. Start Promoting before it’s finished. Don’t wait until you’ve finished writing your ebook to talk about your ebook. Start promoting it early. This could involve sharing sneak peeks on Instagram Stories or running a poll in a Facebook Group about cover design or content. Or even sharing tips from your ebook to tease your readers. You can also write a blog post with some of the key points or share images from the ebook. We love to peek behind the scenes!
  3. Ask for feedback. If you are writing a bigger ebook then share it with your best customers, raving fans or colleagues. Ask for their honest feedback to help you shape the book and offer a copy of the finished book in return. You’ll also have a group of readers ready to give you an early testimonial.
  4. Reach out to your contacts. Ask the people you have great relationships with if they will share the ebook when you release it. Remember to consistently share the content of others before you ask for a favour, however. It’s just nicer that way.
  5. Share to your social media channels. Then share some more. Remember that not everyone sees your posts, so you’ll need to share more than once.
  6. Share to your email list. This is a no-brainer and it’s your most valuable asset, so share your most valuable content with your list.
  7. Run a limited time launch. Offer a limited time discount on your ebook or do a pre-order offer. Alternatively, add value with a bonus item or gift. Sometimes adding value is better than discounting.
  8. Create images to promote your ebook on blog posts. This is especially important if you are offering your ebook as a content upgrade, but also true if you are selling your ebook. Images catch attention.
  9. Consider selling via Amazon. If you feel it is a right fit for you, then consider selling your ebook on Amazon. Be aware that they take a decent cut for the privilege and they heavily control the pricing. You also can’t collect the contact details or addresses of your buyers. On the flip-side, it can be a great platform to reach a lot of new readers tthat you might otherwise not have reached, especially for physical books. However, it may be enough for you to sell the book yourself if you have a platform or community to sell it to.
  10. Create ebook promotion mock-ups using a mock-up tool. All you have to do is drag and drop your ebook cover into the placeholder graphics. Here’s our mock-up of our final ebook from this post:

How to Create an ebook - mockup of finished book


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